Subverting Tradition + Gathering Confidence + The 114th Shanghai Department Stores Fair ended with a perfect curtain call
On 25 July 2020, the three-day 114th China Daily-use Articles Trade Fair and Smart Life Expo came to a successful end at the Shanghai New International Expo Centre. As the first large-scale exhibition in the department store and household industry held in the post epidemic era, the CDATF has gone through many twists and turns, but finally achieved a successful outcome. During the three-day exhibition period, the 180,000-square-metre deluxe exhibition area received 90,000 professional visitors, and a large number of visitors participated in the live streaming of the exhibition through the online broadcasting of the sixteen featured pavilions in the nine thematic exhibition areas, with unprecedented enthusiasm.
Because of the epidemic, the department store industry fell into a brief development slump. This year's Department Store will seize the industrial wind, not only one-time to meet the exhibitors and visitors to the backlog of trade demand, but also more comprehensive recovery of the home furnishing industry to contribute to the strength of the Department Store.
Unprecedented, The nine thematic exhibition areas leading the development trend of the department store industry
As a quality exhibition that has been ploughing into the household department store industry for many years, the 114th CDATF pays full attention to the development trend of the department store industry under the epidemic, and actively releases the squeezed purchasing demand of professional visitors. In order to help buyers reach their target products and exhibitors efficiently and time-savingly, the organiser has created sixteen characteristic pavilions covering nine themes, such as home boutique, modern kitchen, firing art, shaping life, clean space, intelligent life, drinking and eating, bamboo pottery, and characteristic pavilions, etc., which will perfectly combine design, fashion and functionality.
During the three days of the exhibition, the major pavilions of the CDATF were in full force, displaying tens of thousands of popular products and fashionable goodies, attracting a large number of professional visitors to linger, and the final orders reached by the exhibitors and visitors hit a record high.
Subversion of tradition, Netroots celebrities on-line live broadcast to play the department store
In order to cope with the offline traffic crisis caused by the epidemic, the 114th CDATF overturned the tradition and opened the online synchronous "cloud shopping exhibition". In the "TIKTOK" platform, the exhibition period does not close synchronous live broadcast, beautiful host SuLe Dong, ZiYing Zhang has come down to lead the audience into the exhibition hall, hi play hi shopping, live recommended department store market fashion goods. In addition, "the original is nettle ah Yunhai" and "my treasure sister Siqi" two big net red anchor will also be in the department store live broadcast, strength recommended 30 pieces of red models, pieces of discounts wildly spread benefits, in front of the screen set off a round and round of shopping storm.
In addition to the refreshing net red live, the department store will be other offline live also have a number of heavyweight guests on the scene to help. In the W7 hall food lab, big stomach mini, spicy Dezi and not two cooks three food professionals, with hundreds of millions of fans landed on the scene, performed different dishes of the soul food, and presented a powerful design of cooking utensils and cutlery tableware, to create the tip of the tongue of the CDATF. The famous e-commerce company Pinduoduo also made full efforts in the CDATF, with triple benefits to help the audience to get the best goods on the spot, which fully empowered the new department store consumption era.
Hard-core services, professional buyers enjoy exclusive TAP Diamond VIP privileges
As an eye-catching mid-year event in the department store and home furnishing industry, the 114th China Daily-use Articles Trade Fair has made significant improvements in the innovation of exhibition ideas and the construction of service system, and continued to provide high-end buyers with the highly acclaimed TAP Diamond VIP exclusive value-added services. In addition to special badge, exclusive lounge, customised exhibition itinerary, one-on-one matching with quality exhibitors and other privileges, the organisers also initiated a number of matching activities in the business matching area of Hall N5, providing all-round and full-cycle care for 13 diamond VIP enterprises such as Shandong Weifang Department Store, Tianhong Group, Hefei Fanming Commodity, Lianhua Supermarket, Sanjiang Shopping Club, Hualian Premium and Reputation Building, etc., to meet their Purchasing demands.
In terms of optimising the visiting experience of general visitors, the 114th CDATF was equally ingenious. At the exhibition site, the organisers launched the black-tech-enabled Reed Exhibitions WeChat app, which integrates many quick functions such as reading the catalogue, searching for exhibitors and making free enquiries, helping professional visitors to grasp the dynamics of the exhibition information in a one-stop manner and realise the one-code on-line tour of the Fair, which greatly saves the visiting time and enhances the efficiency of the visit.
Thought-provoking, four theme forums to empower the new era of department store home furnishings
In order to lead the development trend of the department store and home furnishing industry, directly hit the short board of the industry under the impact of the epidemic, and share the cutting-edge technical information of the department store industry, the 114th CDATF and a number of authoritative professional organisations jointly launched four high-end forums in the industry and wonderful releases, which are all feasts of ideas and full of dry goods.
Among them, the "2020 China Intelligent Home Appliance and Home Furniture Summit Forum" organised by CDATF in cooperation with CICOM Times invited Yang Qingsong, Secretary-General of China Department Stores Association, Wu Hong, General Manager of Beijing CICOM Times, and other big names to attend, and delivered insightful and thought-provoking speeches on the topics of 5G intelligent ecological construction and the development trend of intelligent home appliances. The "2021-2022 China Household Department Store Product Trend Analysis Report" co-authored by the Department Store Association and Rainbow Development Network was successfully released on the scene of the Department Store Association, which provides insights into the frontiers of the department store industry in ten dimensions, and the industry has a "code of conduct" to explore the latest design direction of household department stores. "The report provides insights into the frontiers of the department store industry from ten dimensions. In order to help more department store enterprises to open up IP authorisation channels and increase brand attractiveness and attention, the theme forum of "IP authorisation empowers the high-quality development of the department store industry" brought together a number of upstream and downstream enterprises in the department store industry to discuss major plans around IP authorisation. On the last day of the exhibition, the forum on "New Mode of Marketing under Live Streaming and E-commerce in the Post-Epidemic Era" will target the live streaming platform of e-commerce in full swing, and help the target audience to clear up the new ideas of marketing under digital business, and to find the road of change of live streaming marketing that suits them.
The four forums analysed the hot topics in the department store and home furnishing industry from multiple angles and at a deep level, helping the audience to answer questions and point out the road to development, attracting the attention of a large number of exhibitors and visitors and making the exhibition a new wind direction for the development of the industry.
