"Cloud shopping exhibition" to open the audio-visual feast The 114th China Daily-use Articles Trade Fair Department Store will be opened today
On July 23, the event was held in Shanghai, and the 114th China Daily-use Articles Trade Fair and Intelligent Life Expo once again landed at the Shanghai New International Expo Centre (Halls W1-W8, E1-E7, and N5), which opened a three-day department store and home furnishing fiesta. As the first large-scale event in the department store industry in the post epidemic era, the new CDATF will be well-prepared, popularity is bursting, and the industry to cohesion of morale and revitalise confidence provides an important support and leadership.
On the opening day, Fujian Pavilion, Shanxi Pavilion, Dongguan Pavilion, Chongqing Pavilion, Gao Yang Pavilion and other domestic pavilions entered the exhibition, focusing on the display of cutting-edge products in various fields, and seizing the wind of revitalisation of the department store industry as a group. With a luxurious exhibition area of nearly 180,000 square metres and sixteen special pavilions in nine thematic zones, tens of thousands of fashionable goodies and wisdom and creativity will be displayed at the same time. The release of various positive signals signalled that the domestic department store industry is about to come out of the doldrums and usher in a full recovery.
“Cloud shopping exhibition" refreshing, net red celebrities to take you high turn department store will
Unlike in the past, this year's CDATF will adopt a new offline exhibition, online live dual-wheel drive exhibition mode. The organisers linked "TIKTOK", "Pinduoduo" a number of traffic platforms, and invited a number of hosts and netroots anchors to recommend fashion goodies on the spot, to create a high-flow, highly interactive, multi-welfare "Online Store Fair". "It's very refreshing.
At 9 a.m., the beautiful host Sule Dong took the lead in interacting with the audience. Engaged in venue hosting for many years, Sule Dong has participated in the live broadcasting activities of many famous brands such as Shanda Games, SHISEIDO Shiseido, MENOW, Jaguar XEL, Shanghai Expo - BMW, Victoria's Secret, WINEX, It and so on. The audience went into the exhibition hall under the leadership of Dong Sule, playing, shopping and strolling, experiencing the fashionable and creative goods of the department store market together, and setting off one round of trend storm after another at the scene.
In the afternoon, the two famous webcam anchors, "So it's Nettle, Yunhai" and "My Treasure Sister, Siqi", in the guise of recommendation officers, joined forces offline for the first time, and brought millions of fans to the "Shanghai Department Store" live broadcasting room. The first offline combination, with millions of fans in the "Shanghai Department Store Fair" live broadcasting room, recommending the "114th China Daily-use Articles Trade Fair" exquisite goodies with great benefits, adding another fire to the heat of the Department Store Fair.
The offline live broadcast is in full swing, food and gifts are not missing!
In addition to the passionate TIKTOK live streaming room, other offline live streaming was also in full swing at the department store. In the Food Lab in Hall W7, viewers and food experts feasted together, receiving a double impact from taste buds and vision. The 5 million+ fans of the food anchor, Buji Kitchen God, cooked soulful delicacies on site, demonstrating his exquisite cooking skills and ingenious creativity. Powerful and design cooking utensils and knives and cutlery provided by the department store clashed with each other in the hands of the master chefs, creating a breathtakingly magical experience of three meals.
Crafting an ideal life and reshaping a new level of "aesthetics of creation", a large number of award-winning products from Red Dot and Contemporary Good Design, as well as derivatives of super IPs such as the Hermitage Museum, B.Duck, Grimm's Fairy Tales and so on, were highly sought after by the audience in the W7 Museum's Creative Space. Because it understands young people's hearts and ways of playing better, the W7 Hall Maker Space has become a Netflix mecca for young people to visit on site.
Planning the blueprint for the development of the industry, intelligent home appliances to empower the wisdom of the department store home furnishing industry model
More than just an exhibition, promoting the exhibition with the conference is an important tool for Department Stores to promote the development of the industry. The 114th China Daily-use Articles Trade Fair has prepared four high-end summits for visitors and industry players to explore the far-reaching prospects of the department store industry and to achieve win-win co-operation ambitions of enterprises.
On the first day of the exhibition, the 2020 China Intelligent Home Appliances & Home Furnishings Summit Forum was held under the theme of "Let Intelligent Home Appliances Empower the Home Furnishings Industry". The forum was organised by the Department Store Association in cooperation with Econet, and faced the new changes and new pattern of the department store industry empowered by 5G and AI. Brands from smart home appliances and channel players shared on-site, not from the same perspective to explore the abyssal impact of smart home appliances and smart retailing on the future of the department store and home furnishing industry.
Yang Qingsong, Secretary General of China Department Store Commercial Association, Dou Huaideng, Deputy General Manager of Lake Electric, Ou Navy, Deputy General Manager of Tongcheng Electrical Appliance, Wu Hong of Beijing Econera Market Research Co., Ltd. and other industry gurus were guests on the scene and had a peak dialogue, which was full of dry goods and thought-provoking.
New Media Interaction Optimises the Audience Experience with Black Technology
It is worth mentioning that the CDATF, which was moved to the "cloud", was equally ingenious in terms of new media interaction, providing an unprecedented smooth experience for visitors.
At the entrance of the audience, the organiser provided the Reed Exhibitions WeChat app, realising a one-stop mastery of the show's information dynamics and a one-code online tour of the event. Visitors can read the show catalogue online, easily browse the show's recommended popular exhibitors, catch the new developments of the show, easily locate the exhibitors they intend to co-operate with, including free enquiries throughout the year and other convenient functions, which can be realised with a single click through the Reed Exhibitions microprogram, thus greatly saving the complexity and length of on-site enquiries.
According to reports, the introduction of information technology and intelligent exhibition tools is the development trend of the show, and more efficient and convenient black technology will be introduced to optimise the visiting experience for the audience in the future.
Reviewing the first day of the 114th China Daily-use Articles Trade Fair, the "cloud shopping exhibition" mode is unique, exhibitors and visitors communicate closely, the on-site activities are wonderful and profound, the audience by the epidemic and the squeezing of the industry's purchasing demand has been fully released, the CDATF is still showing vibrant vitality. 24 July the second day of the Department Store Fair, there will be more netroots anchor, mysterious big names and popular IP flash show, hope to miss the first day of exciting department store people focus on attention, on-site participation. On the second day of Department Store Fair on 24 July, there will be more web celebrities, mysterious celebrities and popular IPs, and we hope that those who missed the first day of the event will pay attention to the event and participate in it on site.
