Exhibition: The second day of the 114th China Daily-use Articles Trade Fair is still hot & the excitement of gathering power continues to be staged
The exhibition does not close, live more exciting, cut into the "cloud" mode of the 114th China Daily-use Articles Trade Fair and Wisdom Life Expo since July 23rd kicked off, the gathering of empowerment, popularity explosion, has been comprehensively ignited the entire department store home market.
On the first day of the exhibition, a huge number of fans of the exhibition online "spectators", the innovative "cloud shopping" mode of the Department Store will let everyone call "addictive. 24 July, the CDATF will be On the second day, the on-site activities were even more exciting. In addition to the exhibition area exhibits continue to show strength, the new summit forum, online live broadcast and TAP diamond VIP purchasing special events will take turns to appear, a good show will live up to the audience's expectations for a year.
Accurately Capturing Department Store Trends, China Household and Department Store Product Trend Analysis Report Officially Released
In order to better serve the audience and make the exhibition "novelty" and "intention", the CDATF launched a series of professional forums on the second day, attracting many professional audiences to visit, insight and share, and gain knowledge and ability enhancement while visiting and exchanging.
In the morning, the "2020 Household and Department Store Product Design and Future Trend Release" was held first. Just like the fashion circle releasing fashion trends, the fashion trends of home furnishing products also lead the aesthetic wind direction of the whole industry. In order to comply with the consumer upgrading, the Department Store Association and Rainbow Development Network co-authored and released the "2021-2022 China's household and department store product trend analysis report", from the colour, theme, pattern, tableware, kitchenware, home textile design, product styling, eco-friendly, materials and other ten dimensions of the forefront of the department store industry, to help enterprises capture the industry trend. enterprises to capture the industry trend.
Along with the official release of the "2021-2022 China's household and department store product trend analysis report", the organisers specially invited Zhang Yiyi, the founder of the brand management consulting, to ascend the podium, to interpret the content of the report, and explore with the audience the trend of department store and home furnishing design in 2021.
IP Licensing Business Opportunities, Professional Forum Helps Enterprises Enhance Brand Value
The traditional department store industry has huge opportunities for IP licensing cooperation, and more and more brands are beginning to realise the added value that IP brings to their brands. At the CDATF "IP Licensing Enabling the High Quality Development of Department Store Industry" theme forum, the organisers gathered dealers, agents and manufacturers from the upstream and downstream of the department store industry to focus on IP licensing through industrial exchanges and to increase brand attractiveness and attention.
Li Ling, Director of Licensing of China Toys and Baby Products Association, analysed the "2020 Development Report of China's Brand Licensing Industry", while Qiu Fei, CEO of Shanghai Pinyuan Wenhua, Wang Wei, Manager of Shanghai New World Daimaru Department Store, Roy Rao, General Manager of You Yang Culture Media, and Chen Li, COO of Beijing Happy Culture, gave speeches on the topic of IP licensing, and discussed the development of IP licensing in the field. They also gave speeches on the areas in which IP licensing is specialised, discussing development plans and empowering the traditional department store industry.
Cooking Show Continues, Netflix Anchor Joins Forces to Create a Tip-of-the-Tongue Department Store
The first day of the CDATF had a colourful online live broadcast, and the audience heat remained unabated on the second day. Big stomach mini and spicy dezi two head flow food anchor appeared in W7 hall food lab, continue to put on food cooking show, and in the jitterbug synchronous live.
Three meals a day the public in the food is not only the taste buds on the enjoyment, more and more and the back of the powerful, full of design kitchen supplies intimate contact. This time, with the help of the department store platform, the audience fans have the opportunity to interact with their idols in depth, taste the delicious food and experience the unique quality of the brand's kitchenware, and the excitement is overflowing. The grounded performances of Big Stomach mini and Spicy Dezi, which deeply embodied their unique understanding of the taste of happiness, made a deep impression.
Head Traffic Enterprises, TAP Diamond VIP Service Launches Sourcing and Matching Sessions
The TAP Diamond VIP Club service launched in the Business Purchasing Matching Zone of Hall N5 provided 13 enterprises, including Shandong Weifang Department Store, Tianhong Group, Hefei Fanming Commodity, Lianhua Supermarket, Sanjiang Shopping Club, Hualian Premium, and Reputation Building, with different sessions of "Purchasing Matching - Special Activity", which not only perfected the customer's purchasing experience but also allowed the customers to reap a large number of orders.
It's worth noting that three of the companies involved in the sourcing match are from e-commerce and MCN organisations, which are new to the department store after the expansion of buyer channels, and each of them has a unique history. Xinxuan is a strictly selected brand founded by Mr Xin Youzhi, a famous netroots IP, and it is conservatively estimated that Xinxuan will create a GMV of 100 billion in 2020; Pink Elephant Life is a comprehensive sharing social e-commerce platform for the whole network and all categories, and it is committed to aggregating and recommending comprehensive e-commerce/lifestyle service platforms. Spicy Dezi is a leading MCN agency in China under the banner of Worry-free Media, a net celebrity, Shake, Weibo and Taobao gold anchor, with ten million fans, dedicated to providing good goods from the source for users to enjoy a better life. New head enterprises in the buyer's group of heaven, for the department store will bring a booming popularity, while the individual also harvested a lot of business opportunities.
Enjoy good gifts when you visit the department store. In the Pinduoduo negotiation room in Hall N5, Pinduoduo, the strategic partner of the Department Stores Association, presented triple gifts for the audience: first gift Pinduoduo live bargaining tours, second gift Department Stores Association preferred products with limited-time seconds, and triple gift Department Stores industry traffic support. Pinduoduo's triple gift empowers the "new department store" consumption era, and the gameplay is so simple that people can't refuse it, and both the exhibitors and the audience benefited a lot from it.
The 114th China Daily-use Articles Trade Fair, which is getting better and better, presented the same professionalism and excitement on the second day. The department store boutique, hot live broadcast, professional forum everywhere amazing; net red anchor, professional audience, massive orders are not a few. Tomorrow The 114th China Daily-use Articles Trade Fair will be officially closed, looking forward to the exhibition with the industry as the paper, strength as a pen, write a more beautiful and grand recovery chapter of the department store home furnishing industry.