On July 27, after three days of uninterrupted exhibition and communication, the 113th China Daily-use Department Store Commodity Fair and 2019 Modern Intelligent Living Goods Expo (hereinafter referred to as the "Department Store Fair") came to an end at the Shanghai New International Expo Centre (SNIEC). As a quality exhibition that has been deeply cultivating the household department store industry for many years, the 113th CDF made new breakthroughs in terms of exhibition scale, number of visitors, number of exhibits, and special activities, etc. In the nearly 180,000 square metres of deluxe exhibition halls, more than 100,000 household department store products of more than 3,000 department store exhibitors were baptised by the audience. During the three-day exhibition period, the fair received nearly 90,000 professional buyers from home and abroad, and the transaction value reached by the exhibitors and visitors also hit a record high.

As a CDATF that has been held for more than a hundred times, the Fair has been firmly tracking the frontiers of consumption of department store commodities during the continuous changes of the industry, and has become a leading force in the development of daily-use department store by showing the high standard of the industry with more and more professional gestures. Therefore, the success of the 113th CDATF is well deserved!

Boutique Department Stores Themed Exhibitions Promote Trend Distribution Centres

The daily-use department store industry is closely related to people's lives, and the enhancement of the public's consumption concepts has driven the upgrade of department store products from traditional to intelligent and personalised, therefore, the creative new and unique department store products represent the future development direction of the department store industry.

As the industry's wind vane, the CDATFhas always been an excellent place and time for major department store brands to release new products and demonstrate their strength. The just-concluded 113th CDATF, domestic and foreign exhibitors joined hands to present the audience with a feast of daily-use department store boutique products, many of which are new and exotic department stores presenting fancy ideas, so that the audience refreshing.

In addition to a wide range of household goods, the 9 thematic zones of the Fair were also praised by the audience. These zones cover all major areas of daily-use household department stores, wisdom, life, creativity and beauty is a show to the full, all-round writing belongs exclusively to the department store industry's rhyme and rhythm of the Chinese chapter.

Big-name exhibitors in the city, and good reputation for quality

To win in the department store market, there must be a large number of big name exhibitors on site. Department store will plough into the industry for many years, has accumulated a number of loyal partners, most of the strength of a strong industry influence for the strength of the big brand enterprises, these department stores in the field of the best not only in advance of the exhibition, but also released a variety of fascinating new products, take turns to impact the audience's eyeballs.

Fujian Pavilion, Shanxi Pavilion, Shenzhen Pavilion, Tianjin Exhibitors, Gao Yang Group and Original Union led by local governments and associations formed the main force of exhibitors in the 113th CDATF, which came out with department store commodities with regional characteristics and unique designs, each of which has the potential to become a breakout product of the fair, and their respective booths were overcrowded with a large number of visitors stopping to visit, driving the popularity of the exhibition site all the way up.

The continuous expansion of the influence of the CDATF has attracted the attention and trust of many international pavilions. At the 113th CDATF, international pavilions from Hong Kong, Macao and Taiwan as well as Japan and South Korea made their collective appearance as promised, bringing daily-use department store products of different flavours from their respective countries and regions, including finely crafted handmade beauty products, fashionable and avant-garde beauty care products, and exotic hand-woven products, these department store products from exotic places strongly stimulated the purchasing will of the audience, and many buyers could not wait to communicate with the exhibitors and quickly finalised the cooperation.

Visitors from all over the world Professional buyers enjoy VIP experience

Audience group exhibition as a department store will be the characteristics of the continuation. The 113th CDATF ushered in dozens of pavilions such as Huangyan E-commerce Group, Yiwu Trade City Group, Wuxi International Merchants City Group, Yancheng Merchants City, Tianjin Gift Chamber of Commerce, Suning Wholesale Commodities Group, Changsha Gaoqiao Market, Zhengzhou Bairong World Trade Centre, Shijiazhuang's Taihe Nan Sanjiao, etc. More than a half of them have the right to make purchasing decisions and are directly responsible for the purchasing of department store commodities. Department stores will launch special services for "professional group buyers", they can enjoy the exclusive VIP lounge, and the first time recommended by the exhibition of high-quality exhibitors to help match, part of the group buyers can also be organised by the exhibition of the whole bus pick-up and drop-off. The large number of group buyers brought huge business opportunities to the 113th CDATF.

In addition to serving group buyers, the Department Store also provides high-end buyers and decision-makers with special badges, exclusive lounges, customised exhibition itineraries, one-on-one matching with high-quality exhibitors and other privileges through the provision of TAP Diamond VIP Club services, which promotes close contact between buyers and exhibitors, eases the barriers to trade exchanges, and directly facilitates the signing of more orders. With a series of precise and attentive services as a guarantee, the efficiency of the visitors' visit was greatly improved, and the value of the exhibition was fully embodied.

Forum summit "first" sound to win the experts on the topic of the audience to gain new knowledge

Accompanied by the changes in the development environment of the department store industry and the drive of the industry's deep change, the 113th CDATF has taken the lead in the change of the times, in addition to the exhibition of products, technology and projects, it also launched a number of marketing and promotional services for exhibitors, as well as forums and summits to take the pulse of the industry's cutting-edge, and is committed to assisting the industry's sustained and healthy development with a diversified exhibition ecosystem.

The high-end salon with the theme of "Co-creating - Intelligent Field and Sharing - New Hundred Patterns" and the professional forum with the theme of "Empowering Department Store Ecology and Helping Consumption Upgrading" made use of two days' time to analyse the hot topics in the department store and smart home industry from multiple angles and at a deeper level. More than ten experts and scholars in the department store industry made their voices heard on the spot and collided their views, pointing out the direction for the industry's industrial innovation driven by 5G and new retail, and helping the audience to acquire new knowledge.

In order to help exhibitors better promote their brands, the 113th CDATF will organise targeted on-site booth activities and pop-up & fashion show activities, inviting industry-renowned exhibitors to explain on-site their product design concepts and featured advantages, and the audience will also be able to experience on-site some of the magic of the smart home department store, enjoying an excellent visiting experience.

Easy to move your finger to view the exhibition, efficient and smooth visiting experience in control!

At present, "Internet+" is everywhere, and the 113th CDATF has introduced a number of intelligent interactive technologies such as the official APP, mobile phone applets and voting software in order to create a special visiting experience for the audience, so as to satisfy the audience's demands for purchasing and visiting in an all-round way.

The RX Exhibitions app, which covers all the information of the show, has become the best passport for visitors to enjoy the show. Visitors can use this tool to search the exhibitors' list and preview the exhibits as they wish. With such a powerful app, users can target exhibitors and reach cooperation agreements with them in a short period of time, saving a lot of time and energy.

Voting on the list with mobile phones has always been a delight for many people. The 113th CDATF continued to hold the "Dragon and Tiger List" activity, which attracted many visitors to follow the dynamics of the exhibits and vote for their favourite products, and the products with the top ten votes will be displayed on the "Popularity Product List". In the end, the top ten products will be displayed on the "Popular Products List", so that the audience can see at a glance, and the exhibitors will also get the opportunity to display their products with high popularity and exposure.

Continuing to write home furnishing department store brilliant, the event does not end the next year to continue to meet

From 25th to 27th July, although it lasted for only three days, the 113th CDATF has written a book on the vitality and prosperity of the domestic household department store market with its strength, and received unanimous praise from the exhibitors and visitors. Many exhibitors with strong intention have been eagerly preparing to renew their subscription for the coming year's Department Store Fair to seize the windfall of the department store market in advance.

Now, the 113th CDATF has been successfully closed, but on the basis of the fruitful harvest of this year's exhibition, the 114th CDATF will kick off the preparatory prelude synchronously. More exciting, worth looking forward to, let us meet in July next year, the new home furnishing department store mid-year event will not see you.