On 25th July, the 113th China Daily-use Articles Trade Fair (hereinafter referred to as the CDATF), which has attracted the attention of the industry, was grandly opened at the Shanghai New International Expo Centre (SNIEC) in the magic city of Shanghai.

This year's CDATF set a total of nine innovative themes, covering W1-W5, E1-E7, N5 thirteen exhibition halls, nearly 180,000 square metres of luxury exhibition halls crowded, from domestic and foreign strength of nearly 3,000 department store exhibitors of more than 100,000 Department Stores boutique tide of products colourful bloom, show the beautiful creativity of home life. Professional visitors will be able to experience the development trend of the department store industry and participate in the special activities organised by the exhibition. The 2019 Modern Living Products Expo launched in the same period of time with the formation of the popularity of the same stage display, full of rich exhibits, as well as experts and scholars to collide the wisdom of the formation of the viewpoints, constituting the CDATF will be a sumptuous feast.

Appreciation: Nine thematic exhibition areas are colourful and open, the global department store boutique on the same stage competition

In order to closely meet the development trend of the department store industry, the CDATF has actively expanded and refined the exhibition halls, and divided into 9 thematic zones according to the characteristics and uses of the exhibits, which are as follows:

-      Home furnishing zone to showcase the beauty of home life

-      Modern Kitchen Zone, where you can easily enjoy your cooking time.

-     The Art of Firing Zone, where the beauty of fire is appreciated.

-      Colourful and Environmentally Friendly Shape Your Life Zone

-      The Clean Space Zone, where you can do your chores with ease.

-      The food zone that makes cooking a real pleasure.

-      Bamboo-core ceramics zone, which is close to the source and back to the beginning.

-      The Speciality Pavilion that showcases the world's flavours in one exhibition

-      And the Smart Life Zone, which focuses on time and creativity.

The site can be seen, after the division of the exhibition area of the warp and woof distinct, the audience, regardless of which theme in the exhibition area, can experience a distinctive exhibition style, the 9 major areas of the joint more impressive. Plastic products, ceramic products, knitting home textiles, cups and pots, stainless steel products, glass products, bamboo and wood products, kitchenware, cleaning products, storage, bags and other department store categories in the exhibition area to get a panoramic view of the exhibition, the audience at the same time to reap the benefits of a unique one-stop shopping experience.

Line-up: 3,000 big-name enterprises are strongly stationed, and regional exhibitors hold groups to grab the wind.

As a trade platform for information exchange and new product launches affecting the department store industry across Asia, the annual CDATF is a must-attend place for enterprises to launch new products and promote their brands. The 113th China Daily-use Articles Trade Fair attracted nearly 3,000 domestic and international merchants, who brought their hottest products to the fair, providing buyers with high-quality and creative choices.

On the first day of the opening ceremony, the grand presence of department store exhibitors' groups could be seen everywhere. Fujian Pavilion, Shanxi Pavilion, Shenzhen Pavilion, Tianjin Exhibitors, Gao Yang Group, Yiwu Importers Association, Original Union, etc., led by local governments and associations, constitute the main force of exhibitors in the 113th China Daily-use Articles Trade Fair. They carried department store commodities with regional characteristics and unique designs, exchanged on-site with brother exhibitors and professional audiences, and actively seized the upper wind of the department store market. Meanwhile, international pavilions from Hong Kong, Macao, Taiwan, Japan and South Korea also made their collective appearance at the CDATF as scheduled, presenting exotic department store products from different countries and regions, allowing the audience to witness the determination and achievements of the globalisation of the department store industry.

Service: Forward-looking platform to create a unique exhibition experience, and precise services in full bloom.

The 113th China Daily-use Articles Trade Fair, which is both a communication and trade event, pays close attention to buyers' experience and feelings, and endeavours to provide buyers with professional and precise services to ensure superior procurement.

At the exhibition site, 3,000 buyers from Yiwu Trade City, Suning Wholesale City, Nanjing Jinqiao Market, Yancheng Merchants City, Linyi Small Commodity Chamber of Commerce, Linyi Goods Full Hall, Zhengzhou Paragon World Trade Centre, Shijiazhuang Taihe Nan Sanjiao, and other more than 10 regional buyers participated in this strong group of Department Store. These groups of buyers have a more concentrated purchasing needs, they are backed by the local department store terminal market, the demand for orders is larger, so wherever you go is a unique landscape. The organisers of the show are very concerned about the procurement progress of the group buyers and have sent an exclusive service team to closely track and provide assistance. On the opening day of the show alone, more than half of the group buyers completed their purchasing tasks in advance.

In addition to group buyers, TAP Diamond VIPs were also extremely active at the Department Store Fair. Through the TAP Diamond VIP Club service created by the Department Store, these high-end buyers and decision makers from Tianhong Group, BBK, Chengdu Ito-Yokado, Shandong Debai, Prestige Building, Shandong Weibai and other department stores were treated with special badges, exclusive lounges, customised itineraries for the exhibition, one-on-one matching with high-quality exhibitors and other privileges to ensure that they can efficiently and conveniently communicate with the matched exhibitors in order to quickly achieve orders to complete the procurement. With accurate and caring services, the efficiency of visitors' purchasing is greatly enhanced and the value of the exhibition is fully demonstrated.

In addition, the first day of the Fair als held a supermarket sourcing and matching activity and a new household product selection activity. The former was held to meet the procurement needs of supermarket retailers for specific categories and products, while the latter mainly served shopping malls, supermarkets, life halls and other terminal enterprises to meet their special demands for imported home furnishings, knitted home textiles, household electrical appliances, kitchen appliances and other special home furnishings new products. The two events gather nearly 100 department store exhibitors, and quickly locate potential partners through recommendation and free negotiation, which effectively saves purchasing time.

Exchange: High-end Forum Achieves Win-Win Co-operation Ambitions, "Big Brother" Revelations are Thought-provoking

"More than an exhibition" is a recognised trend of exhibition development. The 113th China Daily-use Articles Trade Fair, together with industry leaders and experts and scholars, has prepared a number of high-end conferences for industry participants, covering 5G, small home appliances, big data, new retail, smart home, smart life, and all aspects, to achieve win-win co-operation ambitions of enterprises.

On the first day of the exhibition, the forum with the theme of "Creating a Wisdom Field and Sharing a New Hundred Patterns" invited three big names to attend, namely, Cai Jinjiang, President of Shenzhen Wisdom Family Association, Liu Yang, Brand Director of Haier Casadei, and Wu Hong, General Manager of Beijing Zhongyikang Times Market Research Co. They expressed their insights on the 5G wisdom ecological construction, the development trend of small household appliances, consumer demand for small household appliances and other hot topics, the whole process is full of dry goods, thought-provoking. Subsequently, the experts and the audience synchronised exchanges and discussions, the scene constantly collision of views, the atmosphere is very warm.

The opportunity to use the CDATF will be held in a comprehensive attack to promote the brand, become a lot of forward-looking exhibitors preferred. In the department store pop-up fashion show activities, industry brands Eastman, small stupid bird zeolite technology, zhejiang mairui, maiqing intelligent home, SuLan electrical appliances, the United States collars home, diverse house, hongfeng precision, shenzhen lianchuang science and technology and so on all to the scene, the person in charge of the on-site speeches, its brand and exhibits to explain. The audience watched and experienced these explosive models from a distance, and gained a better understanding of the development trend of the department store industry.

Experience: Smart exhibition black technology emerging endlessly, the audience visit comprehensive optimisation

It is worth mentioning that the intelligent exhibition viewing applet introduced on the first day of the exhibition made the visitors feel the unprecedented smoothness and convenience. The "Dragon Tiger List" activity, which has been held for many years, continued this year, and many visitors voted for their favourite products while paying attention to the dynamics of the exhibits, with high enthusiasm. On the brochures that can be seen everywhere on the exhibition site, many visitors actively swept the code and downloaded and installed the APP and the Reed Exhibitions WeChat app, realising a one-stop mastery of the exhibition information dynamics, including the exhibitors' list and exhibits' introduction, as well as easily and quickly locating the intention to cooperate with the exhibitors, saving a large number of on-site consulting sessions.

According to the person in charge of the Department Store, the introduction of information technology, intelligent exhibition tools, online and offline services is the trend of the exhibition, and more efficient and convenient black technology will be introduced to optimise the visiting experience for the audience in the Department Store in the future.

Looking back at the first day of the 113th China Daily-use Articles Trade Fair, the exhibition halls were highly popular, the exhibits were rich and diversified, the exhibitors and visitors exchanged views closely, the on-site activities were wonderful and profound, and the vast majority of the attending visitors realised the purpose of visiting and experiencing as well as learning and improving with the help of the fair. Although only one day after the opening, this reputable event has fully "ignited" the whole industry. On the second day, the event will continue to be on a high, with themed events, TAP pairings and other popular areas. The 2019 Modern Living Products Expo, which will be held concurrently with the event, will also continue its efforts in the field of smart home department stores. We hope that more people in the department store industry will pay attention to the Department Store Fair and visit the exhibition site to unlock surprises and gain enlightenment.