The 113th China Daily-use Articles Trade Fair (hereinafter referred to as the CDATF), which has attracted much attention from the household and department store industry, kicked off on 25 July at the Shanghai New International Expo Centre. As a mid-year event showcasing the industry's cutting-edge products and technological solutions, this year's fair ignited the entire household department store market once it was held. On the first day of the exhibition, nearly 3,000 well-known department store enterprises and more than 30,000 professional visitors went to the meeting as scheduled to see the department store, look for business opportunities, take the pulse of the industry trends, participate in the theme of the event, and reap the benefits of the visit experience.

On 26 July, the CDATF entered the second day of the exhibition, the exhibition continued the hot popularity of the first day, 9 innovative themes continue to show their strengths, the top products frequently appear, continue to create surprises for the audience. At the same time, the carefully prepared on-site activities of the Department Store will also be synchronised to promote, more and more professional visitors to the exhibition platform to gain insight into the views of the "big names", share cutting-edge information, and visit the exchange of knowledge and capacity enhancement at the same time.

Novelty department store gathering, nine theme exhibition area to lead the industry trend

On the first day of the fair, the nine thematic exhibition areas were newly unveiled to give the audience a fresh look, and many special department stores and novelty exhibits were unveiled for the first time for the audience to marvel at. Entering the second day of the exhibition, diversified exhibits representing the cutting-edge fashion of the household department store industry entered the audience's field of vision more often: such as the intelligent mop that can spray water automatically, the transparent make-up box that supports the combination of hundreds of variations, the crystal clear and chic glassware, and the fully automated frying pan that leads the fashion of the kitchen; the well-known brands of Shanghai Qingshui, Jieyang Fenghong Hardware, Yangjiang Eighteen, Zhejiang Cook King, Sanli Group, Joy Home, Yike Intelligent Home, etc. also brought their main products to the exhibition. Famous brands have also brought their main products, which are favoured by customers who pursue personalisation and branding.

Watch the "masters" debate, 7 industry experts collide views

On the second day, the rich thematic forums of the CDATF continued to advance, and the much-anticipated "Empowering Department Store Ecology, Helping Consumption Upgrade" thematic summit was held in the morning. The organisers invited Ren Xingzhou, former director of the Institute of Market Economics of the Development Research Centre of the State Council, researcher and doctoral supervisor; Liang Mei, president of the China Toys and Baby Products Association; Chen Wenhua, deputy director of Nielsen China Retail Research; Jessica Gleeson, CEO of BikeMed; Li Haifeng, deputy general manager of the New World Daimaru Department Store in Shanghai; Liu Changxin, chief consultant of the Beijing Yibaiyi Technology Co. Ltd, Liu Changxin, Yang Qingsong, Secretary General of China Department Store Business Association and other experts and scholars delivered speeches on hot areas such as new retail, IP licensing, big data, changes in the consumer environment, and the sharing of marketing models to discuss the development of the department store industry.

The guests on the stage gathered together, exchanging ideas and views with each other, and the audience under the stage watched the "masters" discussing the road while closely exchanging ideas. The whole forum had a warm atmosphere, good interaction between the guests and audience, and all of them had a full harvest.

On the second day, the rich thematic forums of the CDATF continued to advance, and the much-anticipated "Empowering Department Store Ecology, Helping Consumption Upgrade" thematic summit was held in the morning. The organisers invited Ren Xingzhou, former director of the Institute of Market Economics of the Development Research Centre of the State Council, researcher and doctoral supervisor; Liang Mei, president of the China Toys and Baby Products Association; Chen Wenhua, deputy director of Nielsen China Retail Research; Jessica Gleeson, CEO of BikeMed; Li Haifeng, deputy general manager of the New World Daimaru Department Store in Shanghai; Liu Changxin, chief consultant of the Beijing Yibaiyi Technology Co. Ltd, Liu Changxin, Yang Qingsong, Secretary General of China Department Store Business Association and other experts and scholars delivered speeches on hot areas such as new retail, IP licensing, big data, changes in the consumer environment, and the sharing of marketing models to discuss the development of the department store industry.

Events heat up with two themed events full of marketing

The CDATF, which has been held for more than 100 years, is a highly influential quality exhibition in the field of daily-use department stores, and an excellent platform for exhibitors to release new products and display their strength. The on-site booth activities and the pop-up & fashion show, which focus on exhibitors' brand marketing, remained hot on the second day.

The on-site booth activities still focused on the application scenarios of smart small appliances and smart kitchenware, providing visitors with one-stop kitchen product experience while creating a new concept of fashionable and healthy life. The 72 changes in the kitchen of Miaochenbang, the food carnival made by Michelin chef TONY, and the magic of Desman's intelligent temperature-sensitive kitchenware attracted many visitors. In the pop-up & fashion show activity site, Eastman, small stupid bird zeolite technology, zhejiang mairui, maiqing intelligent home, SuLan electrical appliances, MeiLingShiJia, diversified house, hongfeng precision engineering, shenzhen lianchuang science and technology, such as the big name exhibitors appeared, a variety of pursuit of individuality, expression of self-original department store exhibits let the audience a refreshing. Listening to speeches and experiencing, and envisioning the magical scene of the future smart home department store, the audience was busy on the spot.

 Supermarket Procurement Matching Meeting, TAP Diamond VIP Privileges

In addition to the strong exhibition lineup, quality service is also the indispensable "hard core" of the CDATF. Dedicated to serving TAP Diamond VIPs, the special event - Supermarket Purchasing and Matching Meeting continued on the 26th. Seven supermarket enterprises, including Tianhong Shopping Centre, Beijing Jingkelong, Xinjiang Daily Group, Prestige Building Group and Shandong Debai Group, once again gathered in the supermarket procurement activity area of Hall N5 to have face-to-face exchanges with many high-quality product suppliers by means of the platform of the "Matching Matchmaking Event" provided by the Fair free of charge. Many of these enterprises are already loyal visitors of the Department Stores Association, and this year's exhibition is also very fruitful, this time they will continue to expand the results, locate more potential cooperation objects, and expand greater development opportunities.

New products, new concepts, new services, new business opportunities, the CDATF has ended the second day of the exhibition, department store boutique, intelligent concepts, popular activities, and efficient turnover can not be missing, the exhibition's degree of excitement is far beyond the imagination of industry insiders. 27 July 113th CDATF will be formally closed, completing the mission of the year. We hope that those who are interested in attending the event will seize the last opportunity to visit the exhibition and not to leave their regrets until 2020.